Audience Acuity

Audience Acuity's Data & Identity solutions help brands build the identity infrastructure needed for AI-driven marketing

Partnership lets customers buy Audience Acuity data through their existing Hightouch contract to improve person and household resolution, enrich customer profiles, and build more effective campaigns in Hightouch.

Databricks users can now natively access Audience Acuity's referential identity graph via Delta Sharing to enrich first-party data, drive activation, and accelerate time-to-value.